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As National Content Strategy lead for Deloitte Digital, Rachel brings a creative, human-centered approach to the “why” behind content creation. She has extensive, cross-industry experience driving ROI for clients through the rigor she imparts on informing content structure, messaging, and development. From her days starting her own company to now leading a team of talented strategists at Deloitte, she brings an entrepreneurial perspective, innovative mindset and cross-channel expertise to every project and client engagement.