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Called a “web Marketing guru” by The New York Times, and a top voice for entrepreneurs by LinkedIn, Marcus Sheridan got his start in the pool business. While many businesses were shutting their doors during the Great Recession of 2008, Marcus grew his business, River Pools and Spas, from a three-man-and-a truck operation to one of the largest manufacturers and installers or swimming pools in the country. Today, its company website is the most visited pool website in the world. The lessons Marcus learned along the way were featured in publications and case studies around the world. They also led to his partnership with the coaching company, IMPACT , which today works with hundreds of clients on a global scale to help them grow their business and evolve with the changing buyer of tomorrow. Rated the #1 Marketing Book to Read by Mashable and listed in the Top 5 Marketing Books of All Time by The Book Authority, Sheridan’s book They Ask, You Answer has become the standard for digital sales and marketing success for thousands of organizations. For more than a decade, Marcus and his team at IMPACT have led businesses through total transformations and unprecedented growth. Today, he is a respected expert and renowned speaker who presents to audiences around the world.