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As SVP of Performance Marketing at Manifest, Krysti spearheads the development and execution of audience-centric and outcome driven performance marketing strategies across paid, earned and owned channels, including CPC and CPM media buying, account-based marketing (ABM), organic search (SEO), social media marketing, and email marketing. Her extensive expertise in B2B, B2C and B2B2C marketing spans diverse industries, including aerospace, education, financial services, healthcare, insurance, technology and more.Beyond her professional achievements, Krysti finds fulfillment in spending quality time with her husband and embracing her inner child while playing with her kids. She also enjoys running and actively participates in the Peloton community, seeking a sense of balance and fulfillment beyond the realm of marketing.