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Strategist. Innovator. Author. Teacher. All are terms which identify Adam Pierno. The highly caffeinated Adam has refined a simple methodology to build precise strategies for numerous client campaigns. As Managing Director of Brand Strategy at Arizona State University, Adam leads a community of marketers in coalescing around a powerful brand. His 20+ year career has spanned creative and strategy for global brands like Delta Air Lines, Dunkin', Fidelity Investments, Mercedes-Benz, State Farm and Verizon. Adam has written two books on branding and marketing. His first book, “Under Think It” is used to teach strategy at universities, global agencies and Fortune 100 companies. His second, “Specific” demonstrates a model that today’s brands can use to grow in an absence of viable mass media. He is also the host of The Strategy Inside Everything and In the Demo podcasts.