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Daniel has been a marketing strategist at Convince & Convert since 2010. He brings experience driving strategy, change and results for some of the most iconic organizations in the world. He has particular expertise in customer experience, corporate and brand reputation, corporate innovation and customer and employee advocacy. His career started as an early member of Google’s global communications team, leading the launch of products in North America, EMEA, and Asia Pacific. His sense of wanderlust was sparked by those early business trips and has led to him meandering through 50 countries (and counting). He later established the digital practice at Citizen Relations and led corporate digital strategy for the western region at Edelman. He has worked with many of the world’s top organizations including PwC, Shell, P&G, McKinsey, General Motors, Petco, Hilton Hotels, and the Food & Agriculture Organization of the United Nations. Word-of-mouth marketing is Daniel’s forte so much that he wrote two books on the topic –as co-author of Talk Triggers with Jay Baer, and Manipurated. He’s an accomplished keynote speaker, workshop leader and teacher. He’s a native Ohioan who now resides in sunny Los Angeles. His taste in music is eclectic (Harry Styles, Roberta Flack, Linkin Park and Gershwin could round out a single day’s playlist), and so is his taste in food. As much as he loves being on the road, he also enjoys the simple joys of happy hour at home with an ice cold martini (gin, naturally) and his dog by the fireplace.