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Jessica Hreha is an action-oriented marketing leader passionate about content strategy and the intersection of marketing and technology. She currently serves as the Head of Global Integrated Campaigns, Demand Content Strategy at VMware. In early 2023, she founded VMware's Marketing AI Council, a cross-functional team dedicated to educating and empowering VMware marketers to use genAI tools responsibly and effectively to drive innovation and operational excellence.
Before joining VMware, Hreha was Vice President of Marketing at FiberLight, a provider of high-capacity fiber-optic network solutions where she led strategic shifts in PR, messaging, and content as well as digital, web, and other martech optimizations to drive traffic and revenue. During her tenure at Spectrum Enterprise (formerly Time Warner Cable Business Class), she gained valuable experience in various roles, including content strategy, field marketing, vertical marketing, product marketing, and sales.
Outside of her professional life, Hreha is passionate about building community and empowering women with board service supporting two nearby YMCA Camps and a national women’s fitness organization, FiA (Females in Action).