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Rebecca leads the organic social media, employee social advocacy, peer-to-peer review sites, and website content for SAP Concur. She firmly believes that it's not enough to create content – you need to use it effectively. As a former journalist, she thrives on using her research and storytelling background to optimize digital experiences and drive demand.
She has a proven track record of generating engagement, leads, and revenue through organic social media (and much more). In addition to compelling social content, Rebecca counts SEO, analytics, A/B testing, and salad (you read that right) as a few of her favorite things!