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Erick is a Partner and President at Shareability, the social content studio and brand consultancy known for creating some of the most successful social video campaigns of the last decade, and currently maximizing multi-platform story performance for companies like MARS, Adobe, Intuit, Google, and the like. In April of '23, Shareability announced the launch of Down Home, the next-generation entertainment company built from and for the heart of America. Together with superstar Tim McGraw and our Hollywood studio partner Skydance, Down Home will create engaging content, brands, and experiences born out of Nashville. Erick's background directing international environmental and human rights campaigns fuels his passion for Shareability's ongoing contribution to positive social impact.