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Laura leads the Content Team at Red Hat, the world’s leading provider of enterprise open source solutions—including Linux, cloud, container, and Kubernetes. Her team is responsible for digital content strategy and web writing, content operations, translations, messaging and editing, agency and internal enablement, SEO, editorial coordination. In 10 years, the Content Team grew from 7 writers and editors to a 70-person digital content marketing and strategy team including Content Operations, SEO, messaging, localization/translation, site system content leadership, product-led-growth content marketing, and 4 user-generated content sites. The team also launched 2 successful Red Hat podcasts, Red Hat's first quarterly editorial program, and user-centered newsletters. These days, Laura and her team are navigating the business and user value of governance and accessibility for Red Hat's digital content.
Laura's undergrad years were spent studying newspaper journalism. After graduating from the BrandCenter with a Masters in copywriting, Laura created brand campaigns for agency clients like John Deere, SuperTarget, Hanes, and NASCAR. In 2012, she went in-house to build Red Hat's first Content Team. She was named Content Marketer of the Year in 2019 by the Content Marketing Institute, and her team has also been recognized as a Content Program of the Year by SiriusDecisions (now Forrester). Robert Rose (The Content Advisory) also named her team the model for the Content Team of 2020. Early on, Laura found community and purpose by volunteering with AIGA, serving for 11 years, and becoming the Raleigh, NC chapter President. There she learned about servant leadership and hosted the AIGA national conference in 2016--a highlight of her career.