Schedule Viewer 2023
2024 Agenda Coming Soon!

The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Your conversion strategy's secret weapon​

Gladys Han  (Global Product Marketing Manager, Siteimprove)

Location: Room 147B

Date: Wednesday, September 27

Time: 1:05 pm - 1:35 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Sponsored Session

Track: Content Innovation

Vault Recording: TBD

Audience Level: Intermediate


With 50% of visitors bouncing within 8 seconds of landing on a site, you've only got a tiny window to engage and convert them. This is exactly why, for marketing departments everywhere, conversions have become one of the most important measures of success. Businesses are laser-focused on turning visitors into leads—or better yet, into customers. And with AI churning out more content than ever before, the race to create engaging content that converts is only getting tighter.

But, the good news is, AI’s capabilities don’t end at efficient content production. AI tools and integrations can help you understand your users better than ever before, measure the impact of your content, and make you think about your content in entirely new ways.

At Your conversion strategy’s secret weapon, you’ll get everything you need to kick your conversion strategy up a notch. Discover the secrets behind content that converts and learn how the combined power of Siteimprove and AI will help set your site apart from the rest.

This session is brought to you by Siteimprove.


  • Increase conversions by 28% with centralized marketing data
  • Enhance Digital Experience with AI-Powered Tools while Avoiding Pitfalls
  • Learn from Successful Customer Stories
  • Accelerate Insights and Performance with Siteimprove