Schedule Viewer 2023
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The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Why Digital Experience is Critical for Go-To-Market Excellence, No Matter the Economy

Randy Frisch  (Co-Founder and Chief Evangelist, Uberflip)

Location: Room 152A

Date: Thursday, September 28

Time: 11:05 am - 11:45 am

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content ROI

Vault Recording: TBD

Audience Level: Intermediate


A study came out during the pandemic about the impact that recessions have on business growth. The findings revealed that, while there are 89% more "sinking ships" during periods of economic upheaval than during stable periods, there are also 47% more "rising stars" during the downturns.

Given all the economic ups and downs over the past few years, this begs the question: how do you become one of these rising stars? The answer is clear: prioritize digital experience. In this session, Uberflip's Co-Founder and Chief Evangelist Randy Frisch will share what this means and the four elements required to create a strong digital experience.


  • Why content is core, and always will be no matter how the economy is performing or the influence of other external factors
  • The tech that organizations truly need (particularly when channels, programs and people are being cut)
  • How timing is everything, especially with buyers who are increasingly expecting to do business on their terms
  • The real secret to customer engagement, and how this insulates an organization from becoming a sinking ship