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Melanie Deziel (Speaker & Consultant, StoryFuel)
Location: Room 143
Date: Wednesday, September 27
Time: 10:30 am - 11:10 am
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Session Type: Session
Track: Content Strategy - General
Vault Recording: TBD
Up against copycat competitors, regurgitating robots, and an endless sea of “experts” competing for audience attention, it’s easy for ideas to get lost in a sea of content sameness, depriving them of their impact. This session shares a method for identifying your content’s primary source of value and assessing its level or originality, allowing you to plot a path out of the endless hamster wheel of commodity content creation, and toward the creation of content that’s differentiated, memorable, and impactful.