Schedule Viewer 2023
2024 Agenda Coming Soon!

The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

We <3 Sales: How digital marketers can show ROI by supporting their sales teams

Pam Didner  (B2B and Tech Marketing Consultant, Pam Didner)

Location: Room 152A

Date: Wednesday, September 27

Time: 11:20 am - 12:00 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Sales Enablement

Vault Recording: TBD

Audience Level: Intermediate

When it comes time to move prospects through the sales funnel, marketing can help. There are many ways to accelerate conversions, from content to account-based marketing (ABM). Pam Didner, B2B Marketing Consultant and author of Effective Salse Enablement, will show actionable tips that you can make your sales team rock stars.


  • Learn to map marketing content to different sales stages
  • Comprehend different tactics of account-based marketing
  • Understand different options for calculating ROIs to showcase your value add