Schedule Viewer 2023
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The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Using Personality Traits to Improve Targeting

Andi Robinson  (Consultant, Hijinx Marketing)

Location: Room 146B

Date: Wednesday, September 27

Time: 11:20 am - 12:00 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Core Concepts

Vault Recording: TBD

Audience Level: Intermediate

Understanding consumer behavior and preferences is crucial for effective marketing and advertising. Analyzing personality traits is one powerful way to gain insight into these factors. This presentation will explore how businesses can use the personality trait characteristics of their audience to improve targeting strategies to drive more successful marketing campaigns. People with different personality types consume content differently. We will discuss identifying key personality traits of your target audiences and how to use this information to create more personalized and effective messaging.


  • The four major personality types of your audience
  • How to identify these traits in your audience
  • How personality traits can be used to improve targeting
  • How to implement personality type strategies