September 26-28, 2023
Washington, D.C.
September 26-28, 2023
Washington, D.C.
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
The unglamorous, completely essential guide to the most important element of long-term content marketing success: Operationalization.
Courtney Fowler (Vice President, Operations, Revmade)
Location: Room 144
Date: Wednesday, September 27
Time: 2:35 pm - 3:15 pm
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Planning & Operations
Vault Recording: TBD
Audience Level: Intermediate
Every successful content marketer knows the thrill of an operation that's clicking – and the frustration of one that's not. Enviable creative efforts that sustain over time are always powered by the discipline of a tight system that creates efficiency and order, ultimately paving the path toward scale. In this session, an operational expert who has quietly shaped long-range successful content marketing efforts shares her tips for creating high-growth content systems.
Takeaway
- Get under the hood of a high-production brand marketing system
- Get tips on how to organize and activate your in-house experts at scale
- Understand where operations typically break down, and how to troubleshoot issues