Schedule Viewer 2023

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The Next Frontier: The Future of Content Supply Chain

Mike Monroe  (Global Content Production Lead, Deloitte Digital)

Trinadha Kandi  (Managing Director - Customer & Marketing, Deloitte Digital)

Location: Room 146C

Date: Wednesday, September 27

Time: 1:45 pm - 2:25 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Demand Generation

Vault Recording: TBD

Audience Level: Intermediate

Demand for content is expected to accelerate by as much as 5x to 10x over the next two years. The next frontier is an agile, responsive, and future-proof content supply chain. As AI-generated content makes headlines and economies face significant headwinds, creatives and marketers must closely evaluate their overall approach to content development with a keen eye on driving efficiencies and reinventing their content supply chain.

Join Deloitte Digital's content and personalization leaders, Mike Monroe and Trinadha Kandi, as they discuss how a major retailer fueled a 10+x growth in content production and scaled the delivery across multiple channels. From this session, you’ll learn more about the fundamental principles for content supply chain effectiveness.

Takeaway

  • How Gen AI can streamline content creation and customization, reduce creation time and costs, and open new revenue streams by enabling publishers to offer personalized content services
  • How you can assess and advance your organization's content supply chain maturity
  • Examples of common content supply challenges and the methodologies and Adobe products that can be implemented to solve them