Schedule Viewer 2023

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

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The AI Content Storm – Will you sink or swim?

Andrew Hall  (VP of Global Demand Generation, Canto)

Location: Room 143

Date: Thursday, September 28

Time: 10:15 am - 10:55 am

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Content Strategy - General

Vault Recording: TBD

Audience Level: Intermediate

Hublio
Canto

AI has made it easier than ever for marketers to produce high-quality content quicker, ensuring they can fulfill more requests and meet every demand. But implementing AI to increase productivity and create more assets could backfire if your content machine isn’t properly prepared. You may find yourself swimming in a stormy sea of assets—with content that’s floating around multiple systems, hard drives, or cloud storage tools. You’ll need a safe harbor to sail into, a central database that fits neatly in your tech stack and allows you to efficiently store, manage, retrieve and, of course, share all that content. There's no way around digital asset management (DAM), so get on board before you sink!

This session is brought to you by Canto.

Takeaway

  • What AI is doing to the state of digital content
  • How to avoid the damaging effects of content chaos on your team
  • How digital asset management can help brave the AI content storm
  • How AI-tools are used in DAM to increase content ROI