September 26-28, 2023
Washington, D.C.
September 26-28, 2023
Washington, D.C.
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Sustainability: The New Storytelling Frontier for Content Marketers
Angela Bandlow (Sustainability Services & Strategy Leader, Bridge Partners)
Matt Hansink (Solutions Director, Bridge Partners)
Location: Room 146C
Date: Thursday, September 28
Time: 10:15 am - 10:55 am
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Purposeful Marketing
Vault Recording: TBD
Audience Level: Intermediate
Across industries, sustainability has transitioned from a disconnected, narrowly focused pursuit to becoming a critical part of how business is done. This changing paradigm is opening a new world of opportunity for content marketers to tell more engaging and impactful stories. Presenting complex topics like carbon emissions in a relatable way and leveraging environmental or social change successes to connect with audiences represents a tremendous opportunity for organizations to differentiate themselves in the marketplace.
In this enlightening workshop, Angela Bandlow, strategic marketing and sustainability leader, will share best practices and learnings to define your sustainability narrative with meaningful differentiation and bring your story to life with progress and impact.
Takeaway
- How to build sustainability into your brand narrative and values
- How to deliver authentic content across channels
- How to be transparent about your progress and challenges
- How to avoid making green claims