September 26-28, 2023
Washington, D.C.
September 26-28, 2023
Washington, D.C.
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Story Revolution: Data-Driven Personalization In Action
Tiffany Grinstead (Vice President, Nationwide)
Location: Room 152A
Date: Wednesday, September 27
Time: 10:30 am - 11:10 am
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Sales Enablement
Vault Recording: TBD
Audience Level: Intermediate
An in-depth conversation including case studies and real life examples of how to harness the power of personalization to revolutionize how your B2B story inspires and engages your target. We'll discuss technology and marketing approaches to integrate with sales efforts to deliver results in the B2B sales process. We'll focus on how to leverage the customer journey and sales process to identify gaps, build data-triggered moments leveraging technology to deliver the right message at the right time to the right contact. We'll spend time on how to integrate with your B2B sales team, including how to build partnership and credibility for the integral role marketing plays.
Takeaway
- Strategies for how to identify personalization opportunities within B2B customer journeys and sales processes
- Proven approaches for how to deliver data-triggered moments within this process
- Techniques for how to build credibility with sales partners and engage their support for B2B personalization efforts