Schedule Viewer 2023

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Small Business Masterclass: The Content Marketing Diamond Model for Small Business Entrepreneurs

Bert van Loon  (Co-Founder, Content Marketing Fast Forward)

AJ Huisman  (Chief Marketing Officer (CMO), Necron Group AG)

Location: Room 152A

Date: Tuesday, September 26

Time: 9:00 am - 10:30 am

Pass Type: All Access Pass, Main Conference Plus - Get your pass now!

Session Type: Industry Masterclass

Track: Workshops

Vault Recording: TBD

Industry Masterclass: Small Business

This session is a ‘must’ for SME’S. The so-called small businesses … with big ambitions and even bigger hearts for content and customers.

Content Marketing veterans Bert van Loon and AJ Huisman, will show you how to use their practical Content Marketing Diamond Model to design and develop your content marketing plan.

CMWorld Community champions AJ and Bert will lead this highly interactive, fun-filled workshop. The included workbook allows you to use the knowledge immediately, hands-on and ready to take home and apply on the first business day after your return.

Founded on clear goals and strategy, you will learn how to execute the 3 practical building blocks:


  • Audience Insights –> Story Development
  • Distribution Insights –> Audience Building
  • Measurement Insights –> ROI delivery
  • The three building blocks are interconnected by the center building block ‘Organization & Technology’, enabling all building blocks to work together seamlessly.