Schedule Viewer 2023
2024 Agenda Coming Soon!

The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Sasquatch, Closet Pants and Hot Mics: 5 Tips for Launching a Podcast About an Unsexy Topic

Scooter Hendon  (Communication Manager, GM Financial)

Location: Room 151B

Date: Wednesday, September 27

Time: 1:45 pm - 2:25 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Visual & Audio Experiences

Vault Recording: TBD

Audience Level: Intermediate


We've all been charged with developing content for an industry or subject that most would consider to be kind of blah. "Auto finance for car dealers" could certainly fit the bill. That is, unless you find a way to break that khaki-pants mold and build value beyond the obvious.

In this session, you'll learn how to build a podcast from scratch that will deliver value across your organization, increase your standing with leadership and provide a fresh creative outlet for you and your team to disseminate your content.


  • Create value with stakeholders by using a new content and delivery channel and get them excited about it.
  • Build stronger relationships with everyone from leadership to individual contributors using our tried-and-true format centered around employees
  • Build a pipeline of content that's sustainable and diverse.
  • Inject personality by establishing a tone and voice and discover marketing opportunities for this creative medium.
  • Develop tools and a process to make your job easier.