Schedule Viewer 2023

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

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Sales, Empowered: A Roadie Masterclass in Full-Funnel Campaigns That Win Deals

Jane Qin Medeiros  (EVP, studioID, Industry Dive)

Will Walker  (Senior Manager, B2B Marketing, Roadie, A UPS Company)

Location: Room 147A

Date: Thursday, September 28

Time: 1:55 pm - 2:35 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Session Type: Sponsored Session

Track: Content Innovation

Vault Recording: TBD

Industry Dive

Without a strong content-sales connection, how much ROI are you leaving on the table?
Empower your sales team with content campaigns designed to run the full funnel, from driving awareness to winning deals. Join us for a masterclass led by Industry Dive’s Jane Qin Medeiros, EVP, studioID, and UPS company Roadie’s Will Walker, Senior Manager, B2B Marketing.

This session is brought to you by Industry Dive

Takeaway

  • In this masterclass, marketers will leave with tactical advice on how to:
  • Bridge the gap between content and sales with best practices for content-driven sales workshops, enablement materials, and beyond
  • Design full-funnel campaigns that thread intangible brand values — like sustainability — into tangible sales results
  • Rethink their approach to generating ROI to boost results at every stage of the funnel