September 26-28, 2023
Washington, D.C.
September 26-28, 2023
Washington, D.C.
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Return on Intelligence: Content optimization lessons for the AI era
Richard Murphy (Editor in Chief, Director, ServiceNow)
Location: Room 151A
Date: Thursday, September 28
Time: 9:25 am - 10:05 am
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Management & Optimization
Vault Recording: TBD
Audience Level: Intermediate
We’re at the screaming peak of the generative AI hype cycle. Will AI boost productivity, or kill jobs? Will it catalyze creativity, or weaponize disinformation? Will AI liberate humanity, or destroy it?
Meanwhile, every company (and their brother) is jumping on the AI bandwagon. Everyone claims to have the latest, greatest AI-powered product or solution that will transform sales, IT, customer service, HR, procurement or [fill in the blank].
AI. AI. AI. AI. It’s a wall of noise, like the seagulls who say “mine” in Finding Nemo. In this session
you’ll learn to cut through the clutter with thought leadership content that differentiates your brand and builds trust with your audience.
Takeaway
- Don’t push your product. Instead, think like a journalist by creating original reporting and research that advances the AI story and delivers insights that your audience can put to work in their organizations now. Not tomorrow, not someday. Right now.
- Put AI to work in your research and content creation.
- Build an integrated AI content strategy that orchestrates messaging, content creation, content delivery and measurement across every touchpoint.
- Create a virtuous cycle of content optimization.