Schedule Viewer 2023
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The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Podcasting Potholes - Business Podcasting Is Different - Avoid These Mistakes

A. Lee Judge  (Co-Founder and CMO, Content Monsta)

Location: Room 151B

Date: Wednesday, September 27

Time: 11:20 am - 12:00 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Visual & Audio Experiences

Vault Recording: TBD

Audience Level: Intermediate


Discover the secrets to creating a successful business podcast! Say goodbye to sifting through irrelevant "Best Practices" (designed for entertainment podcasts) and hello to targeted insights. In this must-attend session, we'll demystify common misconceptions and steer you clear of measurement pitfalls. Gain a deeper understanding of what works and what doesn't when it comes to business-focused podcasting. Plus, get expert guidance on knowing when to outsource and when to keep it in-house. Don't miss out on the opportunity to take your podcast game to the next level!


  • Understanding the key differences between entertainment and business podcasting
  • Knowing common misconceptions and pitfalls to avoid in business podcasting
  • Strategies for effectively measuring the impact of your business podcast
  • Guidelines for making decisions on outsourcing versus handling in-house
  • Best practices for creating engaging and impactful business-focused content