Schedule Viewer 2023

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Podcast lessons from the Social Pros

Daniel Lemin  (Co-host of Social Pros, Senior Strategist, and Author, Convince & Convert)

Leanna Pham  (Executive Producer for Social Pros + Head of Creative & Social Media , Convince & Convert)

Location: Room 146B

Date: Wednesday, September 27

Time: 2:35 pm - 3:15 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Beginner

Conference Theme: B2B

Session Type: Session

Track: Core Concepts

Vault Recording: TBD

Audience Level: Beginner

Audiences of all kinds are spending more time listening to podcasts and looking for shows that speak their language and pique their interest. In fact, findings from the 2022 Spoken Word study from NPR and Edison Research reveal there's never been a better time than now to start a podcast. However, it takes more than just luck to launch and maintain a successful show.

Is a podcast right for you, your clients, or your organization? If so, how can you get started and see success? Join this session to hear how the team behind the award-winning Social Pros podcast, one of the most popular marketing podcasts in the world, regularly sees more than 55,000+ monthly downloads and regularly books high-profile guests from brands like Canva, Hootsuite, Glossier, Zillow, and more.

Takeaway

  • Hear directly from the Social Pros podcast team about how to replicate the success of an award-winning show
  • Get tips on how to maximize value for listeners and guests while minimizing production headaches
  • Learn about highly effective ways to recruit and prepare podcast guests
  • Leave with actionable insights on how to promote your podcast and maximize your investment