September 26-28, 2023
Washington, D.C.
September 26-28, 2023
Washington, D.C.
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Playing Favorites: How to Ensure Your Audience Picks You and Sticks With You (Against the Odds)
Jay Acunzo (Cofounder, Creator Kitchen)
Location: Room 147B
Date: Thursday, September 28
Time: 11:05 am - 11:45 am
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Big Ideas
Vault Recording: TBD
Audience Level: Intermediate
Every day, your audience looks for reasons to remove your content from their lives. When the world's biggest celebrities, brightest minds, and most inspiring storytellers all create content too, how do we ensure we make the shortlist -- and stay there?
The good news: although we have to compete with the best, we don't need to BE the best. We need to be something else.
Their favorite.
In this inspiring, surprising talk, author and podcaster Jay Acunzo will have you thinking less about the volume of your content and more about its power.
When your audience makes choices, they play favorites. The question is, are you one of them?
Takeaway
- The most important question to ask to differentiate your content.
- A practical process for developing your ideas to resonate deeper and create more passionate fans.
- How to compete on the quality of your ideas, not the size of your budget.