Schedule Viewer 2023

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

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No-BS AI: real-world lessons from teams on the front lines of the AI revolution

Alaura Weaver  (Senior Manager, Content and Community, Writer)

Location: Expo Hall Stage

Date: Wednesday, September 27

Time: 1:05 pm - 1:35 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Beginner

Conference Theme: B2B

Session Type: Sponsored Session

Track: Content Innovation

Vault Recording: TBD

Audience Level: Beginner

Way before the breathless and never-ending tsunami of ChatGPT hype crashed into your social feed, pioneering content teams at respected brands were quietly experimenting with and discovering powerful use cases for generative AI.

Since then, they’ve turned those experiments into regular practices that give their people the power to scale their best ideas, quickly bring excellent content to market, and keep their brand consistent.

Turn their early successes and biggest learning moments into your advantage as you bring the power of AI to your own organization. Get a non-salesy, real-world look at how marketing leaders are responsibly and strategically adopting generative AI, their top use cases, business case strategies, success metrics, and pitfalls to avoid.

Takeaway

  • Hear the stories of how 5+ content teams have embedded AI in their workflows to scale content, fuel growth, and reinforce brand voice
  • Discover how content leadership roles have changed within these organizations after adopting AI — and how AI will open new career paths for you and your team
  • Find out the best — and worst — places to introduce AI to your content marketing process
  • See what best-in-class AI usage guidelines look like
  • Get buy-in and become your CIO’s best friend by knowing how to evaluate an AI platform for scale/adaptability, security requirements, and use cases