September 26-28, 2023
Washington, D.C.
September 26-28, 2023
Washington, D.C.
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
No AI Required: How to Win with Human-Focused Video Content
Melissa Hodai (Content Marketing Strategy Expert and People Leader, Grainger)
Bean Porter (Manager, Brand and Content Production, Grainger)
Location: Room 151B
Date: Wednesday, September 27
Time: 10:30 am - 11:10 am
Pass Type: All Access Pass, Main Conference Plus, Main Conference - Get your pass now!
Audience Level: Beginner
Conference Theme: B2B
Session Type: Session
Track: Visual & Audio Experiences
Vault Recording: TBD
Audience Level: Beginner
In 2023, there are a lot of new things out there to explore. But one thing remains the same: Focusing on the authentic humanity of our customers throughout the process of video creation still makes connections with viewers and drives business goals. Grainger’s Bean Porter and Melissa Hodai will give you a behind-the-scenes look at how a Fortune 500 B2B industrial supply company connects emotionally with its audiences, one customer at a time.
Takeaway
- How to start with strategy to ensure your videos will have the most impact
- What it means to be “human-centric” in video creation – and how to make it happen
- Why focusing on being human still matters and how it can drive business outcomes