September 26-28, 2023
Washington, D.C.
September 26-28, 2023
Washington, D.C.
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Navigating the Marketing Singularity : How to Survive and Thrive in the Age of Marketing AI
Christopher Penn (Chief Data Scientist, Trust Insights)
Location: Expo Hall Stage
Date: Thursday, September 28
Time: 9:25 am - 10:05 am
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Beginner
Conference Theme: B2B
Session Type: Session
Track: AI in Marketing
Vault Recording: TBD
Audience Level: Beginner
The singularity, a term coined by mathematician John von Neumann and popularized by Ray Kurzweil, is when artificial intelligence growth becomes uncontrollable and irreversible, resulting in dramatic changes to human civilization. For marketers, with the advent of large language models and generative AI, the singularity is here. Models like GPT-3 and GPT-Neo-X have trivialized some tasks, allowed others to scale rapidly, and are changing the very foundations of digital marketing, particularly around SEO. Marketers are profoundly unprepared for what's happening right now and what's just around the corner. In this keynote talk from TrustInsights.ai Chief Data Scientist Christopher Penn, you'll learn:
Takeaway
- What large language models can and cannot do
- How large language models are built
- How your organization should be thinking about their usage
- What other applications of the underlying technologies apply to marketing
- How various marketing jobs will be impacted