Schedule Viewer 2023
2024 Agenda Coming Soon!

The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

More Data, More Problems: Building Integrated Data Strategies for More Action, Less Noise

Michael Mathias  (CEO, Whereoware)

Location: Room 152B

Date: Wednesday, September 27

Time: 10:30 am - 11:10 am

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Data + CX by Whereoware

Vault Recording: TBD

Audience Level: Intermediate


As marketers, we have more data than ever before, yet only 53% of marketing decisions are influenced by marketing analytics (Gartner). What’s up with that?

This session (perfect for both B2B/B2C + Services marketers) will reveal common data practice problems and ideas to resolve them, through an integrated tech stack and smart data layer. Learn how to build the right data strategies to fuel action without overwhelming your team.


  • Identify common data management challenges and their solutions.
  • Learn how to build a well-organized data strategy to inform better decision-making.
  • Empower your team with meaningful and actionable data, not ineffective data overwhelm