September 26-28, 2023
Washington, D.C.
September 26-28, 2023
Washington, D.C.
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
More Data, More Problems: Building Integrated Data Strategies for More Action, Less Noise
Michael Mathias (CEO, Whereoware)
Location: Room 152B
Date: Wednesday, September 27
Time: 10:30 am - 11:10 am
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Data + CX by Whereoware
Vault Recording: TBD
Audience Level: Intermediate
As marketers, we have more data than ever before, yet only 53% of marketing decisions are influenced by marketing analytics (Gartner). What’s up with that?
This session (perfect for both B2B/B2C + Services marketers) will reveal common data practice problems and ideas to resolve them, through an integrated tech stack and smart data layer. Learn how to build the right data strategies to fuel action without overwhelming your team.
Takeaway
- Identify common data management challenges and their solutions.
- Learn how to build a well-organized data strategy to inform better decision-making.
- Empower your team with meaningful and actionable data, not ineffective data overwhelm