September 26-28, 2023
Washington, D.C.
September 26-28, 2023
Washington, D.C.
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Marketing's role in creating an inclusive future: Workforce + supplier diversity
Karen McFarlane (CMO, LetterShop x Kaye Media Collective)
Location: Room 146C
Date: Thursday, September 28
Time: 9:25 am - 10:05 am
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Purposeful Marketing
Vault Recording: TBD
Audience Level: Intermediate
DEI and authenticity are buzzwords of the day, but not everyone knows how to achieve them in practice. This lack of confidence results in an uncertain dance between appreciation, appropriation, performative action, cancel culture, and allyship. So, how can marketers use their strategic prowess to build an inclusive brand that strikes the right chord and speaks to the hearts and minds of their community?
I talked to 25 CMOs, and it turns out we can have exponential influence if we shift our thinking to be more inclusive of both internal and external talent. When marketing marries workforce diversity with supplier diversity, we create a cultural and economic chain reaction that is good for just more than the business.
Takeaway
- Why CMOs play a critical role in driving diversity, equity, inclusion, and belonging
- How to partner with Chief Diversity Officers and Procurement teams to drive change
- Key takeaways and insights from your peers on their everyday successes and challenges
- A framework for change and progress
- A copy of the 2023 report: Marketing's Role in Creating an Inclusive Future created in partnership with the American Marketing Association