Schedule Viewer 2023
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The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Making Work Flow: How to Build Critical Content Operations to Scale Your Strategy

Ali Orlando Wert  (Sr. Director, Content Strategy, Appfire)

Location: Room 144

Date: Wednesday, September 27

Time: 1:45 pm - 2:25 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content Planning & Operations

Vault Recording: TBD

Audience Level: Intermediate

For the small but mighty content marketing team, success is all about building an audience-driven (and documented!) content strategy and bringing it to life. But as your organization grows, a less sexy content marketing area becomes just as, if not more, important: content operations.

As mid- to large-sized organizations expand, cracks start showing in content operations. Who's responsible for what? Who needs to review which things? How do we ensure smooth handoffs? What's the right balance between process and agility? How do we manage requests and say "yes" or "no?" (Especially "no," because people hate hearing that.) How does content marketing work alongside product, demand generation, SEO, and other marketing teams?

And then there's the million-dollar question: How do we help the rest of the organization understand what we do and why?

If (like me) you got into content marketing because you love creation and strategy, the operations side can feel a bit intimidating. It involves a lot of trial and error, especially if your team or organization is growing fast. But there's hope!

Join me for some ultra-practical advice about evaluating and implementing content operations for your team, from mapping out your intake process and workflows, to launching a cross-departmental Content Council. With the right processes in place, you can make work flow!


  • Design the perfect "flow of work" that ensures no project gets left behind
  • Determine roles and responsibilities across the marketing org
  • Structure your team and track capacity to avoid employee burnout
  • Plan for effective asset management (before things get out of control)
  • Embed content across the business and launch a Content Council
  • BONUS: You'll leave the session with templates, tips, and tool ideas to make work flow, from content briefs and workflows, to master calendars and more! (Who doesn't love templates, amirite?)