Schedule Viewer 2023

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

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Loyalty in a Cookie-less Future: the Privacy Landscape + Better Customer Experiences

Uzair Hasan  (Sr. Digital Strategist, Whereoware)

Location: Room 152B

Date: Wednesday, September 27

Time: 2:35 pm - 3:15 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Data + CX by Whereoware

Vault Recording: TBD

Audience Level: Intermediate

Whereoware

Are cookies crumbling your marketing strategy? Let's find a sweeter approach. This session explores why customer loyalty is the future of marketing without third-party cookies.

We’ll share ways to drive loyalty to capture more zero-and first-party data for better customer experiences, all while embracing the evolution of the privacy landscape.

Takeaway

  • Simple overview of the privacy landscape and common data types
  • Actionable ideas to nurture customer loyalty and secure more zero- and first-party data.
  • Why actionable data is key