September 26-28, 2023
Washington, D.C.
September 26-28, 2023
Washington, D.C.
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Killer Content in a Niche Industry
Ellen Lichtenstein (Sr. Content Specialist, AgentSync)
Regina Stephenson (Sr. Content Specialist, AgentSync)
Location: Room 151A
Date: Wednesday, September 27
Time: 2:35 pm - 3:15 pm
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Beginner
Conference Theme: B2B
Session Type: Session
Track: Content Creation & Development
Vault Recording: TBD
Audience Level: Beginner
Insurance and financial services are exciting. In fact, they're boring by necessity. But that doesn't mean your content has to be – far from it! Readers in niche industries like insurance crave funny, interesting, and informative content that speaks to them like the intelligent industry insiders they are.
When low-quality boilerplate content is widely available, brands that want their audience's attention and trust will have to provide valuable insights, nuanced and credible ideas, and content that is unrepeatably engaging. With a proven track record of SEO wins, Ellen and Regina will unpack their team's roadmap for crafting killer content in a niche industry.
Takeaway
- How to scale up a writer's knowledge, even in a highly specialized industry
- A roadmap for creating and executing on a unique brand voice/tone/style that can't be easily replicated
- How to cultivate unique author personalities and thought leaders for your brand's content