Schedule Viewer 2023

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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How Uber for Business leverages content to accelerate pipeline

Arianna Etemadieh  (Demand Generation Marketing Lead, US & Canada, Uber for Business)

David Fortino  (Chief Strategy Officer, NetLine)

Location: Room 146B

Date: Wednesday, September 27

Time: 1:05 pm - 1:35 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Sponsored Session

Track: Content Innovation

Vault Recording: TBD

Audience Level: Intermediate

NetLine Corporation

How can B2B marketers successfully engage in-market prospects using their content? Uber for Business's Arianna Etemadieh and NetLine’s David Fortino can share some insight. If you’re ready to get strategic and translate your content into B2B outcomes, you won’t want to miss this session.

This session is brought to you by NetLine.

Takeaway

  • How to develop and deploy content specifically designed to break through the clutter
  • How to leverage content to increase ROI
  • Ways to engage your audience to take action
  • How to identify the right metrics to measure success