Schedule Viewer 2023
2024 Agenda Coming Soon!

The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

How to Use Testing to Create a Constant Competitive Advantage

Karen Hopper  (Senior Director, Performance Marketing, Bully Pulpit Interactive)

Location: Room 151A

Date: Thursday, September 28

Time: 2:45 pm - 3:25 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Content Management & Optimization

Vault Recording: TBD

Audience Level: Intermediate


In a world that has a million different options for every creative element, CTA, form fields, and more... how do you know that the test you want to run is going to have an impact on your bottom line? This is the #1 question I face as a CRO strategist, and my answer every time is: it depends! This session will walk you through how to understand your testing opportunities, generate test ideas, and measure your results with scientific accuracy.


  • How to spot opportunities for testing
  • How to evaluate competitors and other sites for inspiration
  • Ways to organize and prioritize ideas based on your goals
  • How to use tools to evaluate test results (that don't require a stats degree)