Schedule Viewer 2023
2024 Agenda Coming Soon!

The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

How to use AI to optimize, personalize and scale your webinars and events

Mark Bornstein  (VP, Content Marketing, ON24)

Location: Room 152A

Date: Thursday, September 28

Time: 9:25 am - 10:05 am

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content ROI

Vault Recording: TBD

Audience Level: Intermediate


Attention: This session will not debate the benefits of AI; it will actually show you how it can be awesome and how to use it. You may now read on…

Webinars have become one of our most successful channels because its where great content meets audience engagement. But with the power of AI, we can now personalize and scale our webinar programs, and content, in uniquely human ways. From personalizing promotions, to building presentations, to optimizing audience engagement and turning webinars into entirely new forms of content, this session will bring AI from the theoretical to the tactical and show you how it’s done. And you are going to be amazed!


  • How to personalize email promotions
  • Optimizing audience engagement
  • How to automate content recommendations
  • Turning one webinar into streams of new content