Schedule Viewer 2023
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The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

How to motivate your creative teams without the usual incentives

Kathryn Schmieding  (Director of Creative Services, NYS Digital & Media Services Center)

Location: Room 145B

Date: Thursday, September 28

Time: 2:45 pm - 3:25 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Beginner

Conference Theme: B2C

Session Type: Session

Track: Teams & Culture

Vault Recording: TBD

Audience Level: Beginner

How to keep your creatives motivated without the usual incentives. I run a creative department full of civil servants. That means no bonuses, no stock options, no fast promotions and no all-expenses paid trips to Disney. During this session, I will share the techniques I use that keep our writers, editors, graphic artists and producers engaged and less grumpy. You'll walk away feeling energized and excited to put some of these tips in place.


  • Variety in roles on project
  • Low pressure, high payoff creative expressions
  • Emphasis on work life balance (but for real)
  • Creative with a higher purpose + content strategy