Schedule Viewer 2023
2024 Agenda Coming Soon!

The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

How to Humanize AI-Generated Content: Best and Worst Practices

Jeff Coyle  (Co-founder and CSO, MarketMuse)

Location: Room 144

Date: Thursday, September 28

Time: 1:55 pm - 2:35 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content Strategy - Intermediate

Vault Recording: TBD

Audience Level: Intermediate


Generative AI has changed the way content marketers think about and approach their content process. But how do you marry speed and strategy?

This talk is about how to power AI-generated content with strategy so you always create authentic, high-quality content that aligns with your business goals.

Join this session with Jeff Coyle, co-founder of MarketMuse, to learn how to:

  • Avoid worst practices
  • Implement Natural Language Generation use cases that are responsible for business
  • Use NLG throughout the content creation process if you don't want to use it to generate content
  • Keep your business strategy and outputs aligned


  • Avoid "garbage in, garbage out" with AI and make the most of these generators
  • Inject personalized data to align your query with your content strategy
  • Check the output for quality and get the most from a search perspective
  • Use data-informed predictions when requesting budgets and setting performance expectations