Schedule Viewer 2023
2024 Agenda Coming Soon!

The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

How to Create Your Next Big Idea: Understanding Analytics to Drive Your Social Strategy

Brittani Sievers  (Content Management Specialist, Southland Industries)

Location: Expo Hall Stage

Date: Wednesday, September 27

Time: 2:35 pm - 3:15 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Beginner

Conference Theme: B2C

Session Type: Session

Track: Analytics & Data

Vault Recording: TBD

Audience Level: Beginner

The numbers are talking. It’s time to listen. Marketers don't suffer from a shortage of data today. Yet many measure campaign success solely on likes, comments, and shares. It’s time to stop looking for shortcuts and put your analytics to work to help you create more compelling content.
In this session, you’ll learn four ways to make your content more engaging and one exclusive tip that will take your content strategy to the next level. You’ll learn firsthand how this strategy helped Southland Industries create more impactful and successful campaigns.


  • How to get a better understanding a campaign lifecycle
  • How to look at your data holistically
  • How to create engaging content that goes beyond vanity metrics