Schedule Viewer 2023
2024 Agenda Coming Soon!

The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

How to Build the Ideal Content Marketing Team

Caila Ball-Dionne  (Vice President of Editorial Operations, Masthead Media Company)

Natalie Mendes  (Head of Brand Content, Atlassian)

Sharon Stenger  (Vice President of Content Marketing, Prudential)

Hanorah Srihari  (VP of Account Operations, Manifest)

Pearl Chen  (Director of Content Marketing, Shutterstock)

Location: Room 147B

Date: Wednesday, September 27

Time: 2:35 pm - 3:15 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Big Ideas

Vault Recording: TBD

Audience Level: Intermediate

Arc XP

As you build your content marketing practice, are you struggling with the question of how to structure your team? Should you hire a full-time content marketing staff, an agency, individual freelancers, or a hybrid team? What can be outsourced to Artificial Intelligence —and who is overseeing the quality of AI-generated content? This panel, presented by the Women in Content Marketing Awards, will approach how to build the ideal content marketing team from every angle. A thorough discussion of needs, strategy, company size, budget, cadence, technology, and every other content element you could imagine to help you figure out the best approach for building (and growing!) your team.

Brought to you by the Women in Content Marketing Awards

Sponsored by Manifest


  • Explaining the different options for building your content marketing team, including in-house, agency partner, individual freelancer, and hybrid (and why you might choose one over the other)
  • How to determine where to start when building your content marketing team
  • The stages of growing your content marketing team and how to know when it is time to grow
  • Troubleshooting issues with your current team and ideas to fix them
  • How you can prove to key stakeholders at your brand the need to grow your team
  • Future proofing your content marketing team by balancing the needs for people and AI technologies