Schedule Viewer 2023

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

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How Cell Signaling Technology’s DAM drives inspiring customer experiences in a regulated industry

Dennis Wright  (Field Marketing Manager, Bynder)

Jonathan DeAngelis  (Digital Asset Management Program Lead, Cell Signaling Technology)

Location: Room 147A

Date: Wednesday, September 27

Time: 1:05 pm - 1:35 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Beginner

Conference Theme: B2B

Session Type: Sponsored Session

Track: Content Innovation

Vault Recording: TBD

Audience Level: Beginner

Cell Signaling Technology is a life sciences brand with a complex GTM approach servicing many stakeholders in order to enable better research. With that comes a huge volume of content, from complex scientific images to brand and promotional material. This session with CST and Bynder will showcase their journey to establish a DAM as their content system of record, implement Brand Guidelines, and eventually build a connected ecosystem across other technologies.

Takeaway

  • Strategies on servicing multiple content use cases at scale
  • Best practices on implementing brand guidelines across an enterprise
  • How to lay the groundwork to drive the content strategy through a connected martech ecosystem