Schedule Viewer 2023

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How Autodesk is building a world-class content engine to drive global content excellence at scale

Dusty DiMercurio  (Senior Director, Industry & Portfolio Marketing, Autodesk)

Erin Hanson  (Sr Manager, Content Planning & Operations, Autodesk)

Dustin Smith  (Principal Product Marketing Manager, Customer Enablement, Airtable)

Location: Room 146A

Date: Wednesday, September 27

Time: 1:05 pm - 1:35 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Sponsored Session

Track: Content Innovation

Vault Recording: TBD

Audience Level: Intermediate

In the rapidly evolving digital age, adapting to the dynamic content landscape is no easy feat. Autodesk has risen to the challenge, building a global content center of excellence that fosters highly coordinated, efficient, and effective content creation. This talk will provide a deep dive into Autodesk’s journey, highlighting the change management across people, process, and technology that helped achieve this shift. We will discuss how Autodesk transitioned from operating in isolated ‘microfactories’ to an integrated, holistic model that creates global alignment while facilitating team-level autonomy. You’ll learn about specific initiatives such as the implementation of content business partners, unified content calendars and processes, and establishing a shared content taxonomy and system of record. Autodesk’s journey can serve as a highly practical blueprint for any content leader or organization looking to elevate their content strategy framework.

This session is brought to you by Airtable.

Takeaway

  • Learn best practices on how Autodesk implemented a content strategy engine at scale across global products and brands
  • Understand practical tactics to drive success such as content business partners, aligned messaging strategy, and workflow automation
  • Walk away with actionable tips on how to build the business case and drive change management