Schedule Viewer 2023
2024 Agenda Coming Soon!

The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Generate Awareness, Trust, and Leads with Data Storytelling

Jan Ahrens  (Director Global Growth, Statista GmbH)

Location: Room 144

Date: Wednesday, September 27

Time: 1:05 pm - 1:35 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Sponsored Session

Track: Content Innovation

Vault Recording: TBD

Audience Level: Intermediate

Generating qualified leads is becoming more crucial, especially in B2B marketing. At the same time, the expectations of your audience are rising with every stale product information pitch and aggressive advertising messages that fail to connect.

You need content that informs, entertains, and gets the community thinking and sharing; data storytelling boosts awareness and captures the imagination of your audience. Data-driven content meets information needs and is trustworthy, representing the perfect lead magnet.

Join Jan Ahrens from Statista Content & Design as he shows you what you need to think about when creating, producing, and distributing your content and get your audience excited about what you have to say and generate more successful leads.


  • How to position your content topics and tech solutions with data storytelling
  • Practical tips on how to create, produce, and distribute content that generates successful leads
  • From successful B2B case studies across a variety of industries