Schedule Viewer 2023
2024 Agenda Coming Soon!

The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Full-Funnel, Frictionless Customer Experience: UX Strategies and Full Funnel Measurement

Hajar Mitchell  (Senior Digital Strategist, Whereoware)

Tim Frost  (Creative Director, Whereoware)

Location: Room 152B

Date: Wednesday, September 27

Time: 11:20 am - 12:00 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Data + CX by Whereoware

Vault Recording: TBD

Audience Level: Intermediate


How can we turn every click into a compelling customer journey, while unifying sales and marketing to close more sales?

By combining customer-centric, frictionless user experiences and connected platforms, you can measure attribution across the funnel, and then apply those insights to media and content to optimize marketing, inform sales, and drive more leads and conversions.

Join this session to explore how to optimize and measure full-funnel interactions, while connecting sales and marketing and enhancing your customers’ experience at every touchpoint.


  • Learn how UX strategies can alleviate roadblocks in the customer journey.
  • Understand how full-funnel measurement unifies sales and marketing with a single viewpoint, while identifying optimization opportunities across media, channel, and content strategies.
  • Explore how to optimize and test your strategies with customer-centric KPIs to minimize friction and speed up conversions.