Schedule Viewer 2023

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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From Social Insights to Marketing Strategy to Brand Relevance

Erick Brownstein  (Co-President, Shareability)

Michael Italia  (Head of Social Media & Digital Content Studio, Mars Wrigley)

Location: Room 151B

Date: Thursday, September 28

Time: 2:45 pm - 3:25 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Social Media/Influencer Marketing

Vault Recording: TBD

Audience Level: Intermediate

IZEA Worldwide, Inc.

We'll hear from Mike Italia, the Head of the Digital Hive, MARS WRIGLEY'S in-house social media digital content studio (owner of brands like M&Ms, Orbit, Skittles, and many more), and Erick Brownstein, Partner & President of brand consultancy & content studio Shareability. Together, they'll dissect how data informs actionable audience insights to help guide a brand's social marketing strategy. Their presentation will dive into topics like trend engineering, co-creation, and improving story and influencer performance, ultimately uncovering the ideal process for increasing resonance with specific target audiences, driving consumer engagement, and fostering brand loyalty.

Takeaway

  • How can a brand leverage trends to stay relevant?
  • What does an effective social media content strategy look like?
  • What are the best ways to co-create with influencers?
  • How do you know a brand's content is working and resonating?