September 26-28, 2023
Washington, D.C.
September 26-28, 2023
Washington, D.C.
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
From Manipulation to Connection: Using Joy-Based Marketing to Convert
Maureen Jann (Strategist, NeoLuxe Marketing)
Dayana Cadet (Senior Marketing Consultant, Dayana Cadet Consulting)
Location: Room 145B
Date: Thursday, September 28
Time: 1:55 pm - 2:35 pm
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Teams & Culture
Vault Recording: TBD
Audience Level: Intermediate
With the growing number of content marketers doing more with less, retention and impact are key to successful content marketing campaigns. We all know that traditional marketing approaches just don't work anymore––they're rooted in manipulation, turn off today's customers, and lead to marketer burnout. We can't afford to churn out content marketing that doesn't resonate or convert using questionable tactics. Enter "Joy-Based Content Marketing." The art and science of making people happy while you make money with joyfully crafted content marketing. Content marketers can both increase job satisfaction and improve the ROI of their campaigns by harnessing the pillars of joy: enticement, trust, connection, and belonging. And we'll show you how in a few actionable steps.
Takeaway
- Increase content ROI and regain customer trust
- Retain content marketers by helping them avoid burnout
- Advocate for joy-based content marketing in your organization