Schedule Viewer 2023

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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Everything I needed to know about social media I learned in the sewer.

John Gonzalez  (Communications Manager, Northeast Ohio Regional Sewer District | NEORSD)

Location: Room 151B

Date: Thursday, September 28

Time: 10:15 am - 10:55 am

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Social Media/Influencer Marketing

Vault Recording: TBD

Audience Level: Intermediate

IZEA Worldwide, Inc.

Sewers are the original social media network. And whether treating or tweeting, there is plenty we can learn about content and connections that matter most. Join this session to hear from a Cleveland sewer utility who turned a Twitter account into an engaged community of customers, followers, and even fans through some of the very same lessons learned managing crap -- both literal and figurative -- for now more than 50 years.

Takeaway

  • Learn which characteristics can work on any social media platform
  • Meet your audiences where they are
  • Timing: Where trends, truth, and transparency meet