Schedule Viewer 2023

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

El Futuro lo Escribes Tú: Highlighting the Ever-growing Hispanic Opportunity for Brands during Hispanic Heritage Month

Agnieszka Kwiecien-Janiec  (Vice President, Omnichannel Marketing Strategy, NBCUniversal Telemundo Enterprises)

Location: Room 147B

Date: Wednesday, September 27

Time: 1:45 pm - 2:25 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference - Get your pass now!

Audience Level: Beginner

Conference Theme: B2B

Session Type: Session

Track: Big Ideas

Vault Recording: TBD

Audience Level: Beginner

This session presents insights on today’s growing Hispanic demographic and their economic, political, and social impact in the U.S., while also demonstrating how brands are currently targeting Hispanic audiences and how they can effectively reach them going forward. Gain timely perspectives directly from the team behind NBCUniversal and Telemundo’s Hispanic Heritage Month marketing campaign and Women's World Cup campaign.


  • Hispanics are fueling the U.S. economy through a rapidly increasing population of over 67 million.
  • Hispanics are influencing pop culture through content consumption and creation in music, sports, television and more.
  • Brands should harness the Hispanic opportunity by authentically highlighting the full spectrum of Hispanic voices and diversity within their community.