September 26-28, 2023
Washington, D.C.
September 26-28, 2023
Washington, D.C.
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Data-Driven Personalization: How to Create More Relevant Content Through CX, AI, and Data
Zontee Hou (Director of Strategy, Convince & Convert)
Location: Room 146A
Date: Wednesday, September 27
Time: 10:30 am - 11:10 am
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Experiences
Vault Recording: TBD
Audience Level: Intermediate
With the rise of AI tools converging with audience's expectations for more personalized customer experiences, content marketing teams must shift from persona-driven to personally-driven. Hyper-specific content that speaks to your audiences is the way to win, but how do you do it with limited resources? In this session, digital marketing expert Zontee Hou explores her framework for personalization-driven marketing and shares examples of businesses that are doing it, so that teams of all shapes and sizes can get hyper-relevant.
*Please note that this session will have both B2B and B2C examples.
Takeaway
- Why brands must move from persona-driven to personally-driven marketing messaging
- How to tailor your creative to address your audience's customer experience expectations
- An action check-list for implementing good data systems to allow for better personalization
- How to understand your audience and generate relevant content, even on a budget